Aug. 24, 2020

Why You Need Packaging Guidelines | Ep. 25

We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail.  Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands.  Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-depth document. Also learn what what are the critical points needed to be conveyed in all packaging guidelines for start-ups and Fortune 500's. Connect with Logan on LinkedIn: Learn more about Coastwide: And connect with Evelio Mattos:


❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

📦 Support the pod by leaving us a review here.

* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.