Unboxing Start-up Brand Packaging - What not to do

Learning how to design sustainable packaging for a start-up brand like coffee. We unbox Espressos to view the packaging from a designer's perspective.

I'm Evelio Mattos and on this channel I break down product packaging to discover their design tactics used, challenge sustainability claims, and look at other solutions.This includes looking at some of the design choices I've made and how packaging designers can add more value to brands by asking better questions.

And exploring the design process for developing packaging from scratch. I’m even going to walk you through my process where I experiment on how I can become a better packaging designer and learn through my experiences.

Whatever we do here, I hope you can learn something and discover your own path to becoming a better and more sustainable packaging designer.

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Check out the podcast: packagedesignunboxd.com