Sustainable Packaging Myths You Need to Know

I had the opportunity to discuss Sustainable Packaging Myths and what many brands are doing wrong with NAPA Talks in Lithuania.

Packaging designers need to be aware of the true goal of packaging and what sustainable design actually means. This does not mean eliminating plastic and replacing it with paper, or using trending materials without a waste stream.

Sustainable packaging design is a completely customized solution to the problem at hand based on availability, geography, and demographic.

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