When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds?
The way your packaging sounds can turn off consumers, make your product feel cheap, or it can increase the perceived value of your product.
In partnership with Pentawards we listen to the different types of materials in packaging and the sounds they make, how they are us feel, and how to choose the right materials for your brand.
Please join me in listening to this packaging design.
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Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.
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