Nov. 9, 2020

Packaging Design for Purpose, Emotion, and Function | Ep. 31

Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about:

  1. Packaging design strategy, what it's like in a major brand strategy session
  2. Setting benchmarks for success
  3. How brands can communicate purpose using design cues on shelf

We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the consumer’s perception of purpose.

Listen to how packaging and design influences consumers to embrace Clorox today for the safety it delivers.

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Connect with Guests:

Audra Nebolini on LinkedIn

Chris Cook on LinkedIn

Learn more about CBX online

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