Feb. 7, 2022

Packaging Design & NFT Integration

I just bought an NFT solely for the packaging design. Insane? Probably.

I bought the Chinese New Year release of Gelnfiddich's 21 year old single malt scotch that comes in a beautifully illustrated box by Chineses Artist Rlon Wang. The idea of limited edition packaging isn't new and neither are presages, but this is entirely different, yet so much the same. 

I own 1 of the presale 200 limited edition bottles and boxes. The difference is that I don't get the bottle unless I burn the NFT, and each NFT that is burned makes the others rarer and more desirable. 

So how can you use NFTs to drive consumer engagement in 2022? How can you tie NFTs to limited edition packaging and releases? Let's discuss and figure what makes sense and how to do it.

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Evelio Mattos on LinkedIn

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