What is a luxury paper and what should you look for when choosing a material for your packaging design? Annette Clayton with Fedrigoni Papers shares how materials can make a consumer feel through tactility and design.
A good packaging designer will create a beautiful design, a great one will design an experience that includes how materials can make you feel. We speak to Annette Clayton with Fedrigoni paper from Verona Italy where you'll learn what makes a paper luxury and how brands can use paper to brand themselves without graphics.
This is episode 1 of the Package Design Unboxd, Paper Trade Show.
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