Long-form and ‘doom and gloom’ content on sustainability arguably lack efficacy because readers either lose focus or end up feeling completely disempowered. Today’s guest is Ariel Maldonado and she is switching things up by using the format of memes on her Instagram page, @gogreensavegreen. You might be wondering why we are talking about memes today but, to practice sustainable packaging, you need to be well-informed. This is where Ariel fits in, so make sure to follow her! We chat with our guest about how she got obsessed with the environment and began to search for a way that she could join the sustainability movement. She talks about why she chose to start an Instagram account and how the type of content she posted evolved over time. We hear why memes are so effective due to the fact that they are to the point, humorous, and don’t make people feel like they are being attacked. We speak about various themes in the sustainability conversation, such as informed consumption, alternatives to plastic, and mono cropping, and Ariel shares her ideas based on the research she has done for her account. Our conversation also covers Ariel’s thoughts on where she wants to go next, and she shares her hope to not just educate her audience, but to help drive action. Great ideas and projects are so much more powerful when they reach large audiences, so tune in to hear how Ariel is working to achieve this goal today!
Key Points From This Episode:
Links Mentioned in Today’s Episode:
❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.
📦 Support the pod by leaving us a review here.
* Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.