Ever wonder what it takes to design packaging for Monopoly, Barbie, GI Joe, and the world of games and toys? Matt Nuccio shares his experiences in the toy industry and his approach to packaging. Games and toys die on the shelf every year due to bad packaging, learn how this team have stood the test of time to be industry leaders in packaging and game development.
Here's three nuggets you're going to walk away with:
1) The importance of design for manufacture
2) Size and the sustainable package
3) How color competes for attention on shelf
We'll hit this and a bunch more with Matt Nuccio of Design Edge.
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Matt's Company: Design Edge
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